Closed case ≠ satisfied customer
A technically successful resolution and the customer’s subjective experience are two different pieces of information.
Automated customer feedback after real customer interactions
You know the case is closed.
But do you know how the customer experienced it?
Behind every closed case, solved problem and customer interaction is an experience. Most of those experiences never become measurable feedback.
No manual sendingCSAT · CES · NPSControlled outreach
The invisible part
You measure operations. But does the customer see the same picture?
The case was closed, the SLA was met and response time was on target. Those are important signals — but they do not tell you how the customer experienced the interaction.
Silence does not always mean satisfaction
If a customer says nothing, you still do not know whether everything was fine or they simply moved on.
Late questions lose context
Days or weeks later, it becomes harder to remember the details of a specific support experience.
Too many questions can distort the picture
You do not need to ask after every case or contact every customer. Relevance matters more than volume.
Two perspectives
Operational data shows you what happened.
Customer feedback adds how the customer experienced what happened.
What your systems already know
Status, SLA, response time, resolution time, category, priority, reopenings and other operational metrics.
What only the customer can tell you
Whether they were satisfied, how much effort they felt, whether the process was clear, and what impression they were left with.
How it works
Ask at the right moment. Automatically.
AskAfter connects to events in the customer service systems you already use. The goal is not more surveys — it is more relevant feedback.
An event happens
For example, a support case is resolved or a customer process is completed.
Conditions decide whether to ask
Case, customer and organization data can determine whether outreach makes sense in that specific situation.
The right question is sent
CSAT, CES or NPS — depending on what you want to learn.
The response keeps its context
Scores and written feedback can remain connected to the interaction that prompted the request.
What do you want to learn?
Three questions. Three different perspectives.
The same metric does not answer every customer experience question.
CSAT
Customer Satisfaction
“How satisfied were you?” — useful directly after a specific support case or interaction.
CES
Customer Effort Score
“How easy was it?” — useful for understanding customer effort and friction in a process.
NPS
Net Promoter Score
“How likely are you to recommend us?” — useful for broader relationship and advocacy measurement.
Pricing
You do not pay for sends. Incoming responses define the plan.
Every plan includes the same product functionality. Only the monthly response allowance changes.
Plan data is currently unavailable. Please try again later.
Integrations
Connect where your team already works.
You do not need to redesign your customer service process just to measure the one you already have.
Jira Service Management
Resolved request events and their related context.
Customer Service Management
Customer service workflows and interaction context.
Zendesk
Support events and case context.
Freshdesk
Case status changes and customer context.
Freshservice
Service request events and their related context.
Custom integration
Flexible connection options for the workflows you already use.
Security and control
Automation only helps when it stays under control.
Feedback workflows remain traceable through controlled access, clear conditions and recorded activity.
- Configurable user permissions
- Data kept separate for each organization
- Secure, unique response links
- Protection against unnecessary repeat sends
- Customer contact frequency controls
- Traceable automated workflows
FAQ
Customer feedback measurement, in short
What is the difference between CSAT, CES and NPS?
CSAT measures satisfaction with a specific interaction, CES measures perceived customer effort, and NPS measures likelihood to recommend. They answer different questions and are not interchangeable.
Should I send a survey after every closed case?
Not necessarily. Repeated outreach can reduce willingness to respond. Conditions can help define which cases deserve a survey and how often a customer should be contacted.
Does AskAfter replace my case management system?
No. AskAfter connects to events in your existing customer service system and adds a customer feedback layer alongside it.
How does pricing work?
Your plan is based on the number of incoming responses you can view each month. The number of sends and users does not by itself increase the plan price.
Start with one concrete workflow
Which customer experience is currently invisible?
You do not have to measure everything at once. We can show a working example around one specific interaction — such as the moment a support case is resolved.